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I LIVE BY 3 RULES:

  • Get comfortable being uncomfortable.

  • Follow your bliss.

  • Whether you think you can, or you think you can't, you're right.

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I’m not afraid to address the pink elephant in the room and I have a high tolerance for taking chances. I’m known for being persistent and results-oriented. I thrive when given a goal and autonomy to achieve that goal. I naturally gravitate toward strategic activities and seek to innovate and solve difficult problems in new ways. I have a big-picture focus and a strong desire to drive change.

 

I see work as a way of life, more than just a job and I strive hard to continuously improve. Our time here is limited and I plan to do the most I can to positively benefit our planet and all living beings before I leave this world.

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​In my free time, I volunteer as a committee member for Pensacola Habitat for Humanity. I help plan annual fundraisers, events, and participate in Women Build as a team leader. I’m also an avid supporter of local animal rescues. Otherwise, you can find me enjoying the perfect beaches here in the Florida Panhandle, yelling ROLL TIDE, and spending time with my dogs and family.

Work Experience

Jan. 2022 - Present

TrustArc

Content Marketing Manager

  • Analyzed and improved existing blog content and implemented a blog optimization SEO strategy to generate a 42% increase in search engine clicks and a 60% increase in organic blog traffic.

  • Established a valuable thought leadership content marketing strategy while managing the publishing and execution of 100+ new blogs and 30 new ebooks, and keeping existing resources up to date.

  • Designed and implemented a social media strategy resulting in an 86% increase in the organic engagement rate, a 74% increase in unique organic impressions, a 339% increase in organic clicks, and a 57% increase in followers on the company's LinkedIn page. 

June 2018 - Nov. 2021

Huron Consulting Group

​Digital Content Associate​

  • Develop newsletters, social media, emails, press releases, case studies, thought leadership, webinars, web pages, and external publications.

  • In 2021, I wrote 16 blogs which accounted for 77% of our blog page views with a low average bounce rate of 6%.

  • Manage and produce the Accelerate Your Performance podcast with over 74,000 downloads, 215 episodes and counting, placing AYP in the top 14% of podcasts worldwide.

  • Create and maintain a database of leadership development resources and consulting materials for www.9principles.com and the Studer Education blog using WordPress.

  • Lead Employee Engagement team to execute action plans resulting from Studer Education employee engagement surveys and conduct 4 employee forums per year.

Nov. 2016 - May 2018

Pensacola Habitat for Humanity

Community Outreach Coordinator​

  • Strategically marketed and presented the home buyer program to over 100 potential applicants per month in both group settings and one-on-one.

  • Created Facebook campaigns that generated over 300 application downloads in less than 24 hours, and over 500 downloads in a week, increasing marketed orientations attendance by over 300%.

  • Increased overall applications received in 2017 by 20% from 2016. 

  • Developed relationships with over 150 organizations and human resource managers and attended 3-5 Chamber of Commerce and networking events weekly.

Oct. 2015 - Nov. 2016

ESPN Radio

​Account Manager

  • Exceeded monthly sales goals each month, including achieving over $10,000 in reoccurring monthly radio advertising sales.

  • Managed and prioritized the needs of 25 different client relationships and organizations simultaneously.

  • Created promotional plans, sales literature, advertising proposals and advertising copy.

Feb. 2015 - Oct. 2015

Aspen Square Management

Leasing & Marketing Consultant

  • Maintained a 60% closing ratio of apartment tours to annual leases.

  • Created content and managed Facebook and digital marketing accounts for Chapins Landing Apartments.

  • Developed partnerships and marketing opportunities with over 10 area businesses including preferred employers.

May 2013 - August 2013

Better Business Bureau NWFL

Communications Intern

  • Researched and developed content for multiple marketing channels including, press releases, articles, social media, emails, brochures, annual reports, and digital and print advertisements.

  • Produced a newsletter reaching 10,000 businesses.

  • Created and distributed weekly e-newsletter reaching 1,377 businesses and consumers.

  • Built and maintained media list of over 200 media contacts.

Jan. 2011 - Nov. 2013 &

April 2016 - Feb. 2023

Bagelheads

​Team Supervisor, Social Media Manager

*Marketing Manager only since 2016

  • Established, and currently manage company Facebook and Instagram pages, respond to inquiries, and generate content and ads to post.

  • Drive organic growth of social media accounts, currently with over 2500 IG followers and over 6000 Facebook followers.

  • Supervised, trained, scheduled, and lead 20 team members to perform daily tasks.

  • Counted cash drawers, prepared cash deposits, daily sales reports, and tip-share.

Education

Florida State University

Master of Business Administration

December 2022

3.769 GPA

University of West Florida

Bachelor of Arts | Public Relations

December 2013                     

3.34 GPA

Get in Touch

850-418-1144

caseykuktel@gmail.com

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